In the Digital Age Cleantech companies (www.cleantechms.com) face unique risks, challenges, and opportunities and they need a sound social media strategy if they want to be competitive and reach the mass market. Solar, wind, electric car, and other clean and renewable energy companies are faced with a social media landscape that can significantly impact their brands, and possibly even determine the fate of their companies. With consumers having strong opinions about clean technology, and being readily able to express themselves via social media and reach a wide audience, cleantech companies need to carefully consider their pr strategies.
In the News:
Utility's Big Data Challenge Energy Collective As they replace aged analog systems with digital upgrades, electricity providers are recognizing there are new opportunities to transform bytes of information into improved services and new revenue sources, such as home energy efficiency sources. Just ... |
Scottish Parliament debates the role of Science in Public Policy DeHavilland (press release) (subscription) Science centres and festivals provide venues and exciting opportunities for people of all ages to discover things about science and learn about the importance of science in our lives. This year .... It is puzzling and frustrating that, at a time of ... and more » |
Arts training must be improved, says Robyn Archer The Australian Since then scientific achievement in the capital has been exceptional and thus in 2013 we celebrate research, ideas, space exploration, the new arts of screen-based game technologies (some of the best dwell quietly in Canberra),the achievements of the ... and more » |
South Korea sets the sat nav to 2032 Asia Times Online According to the latest South Korean Government statistics the country is already a colossus of information and digital technology, the most-wired nation on earth offering the fastest broadband speeds with deep international market share penetration in ... and more » |
Lords debate Foreign Affairs: Global Role, Emerging Powers and New Markets DeHavilland (press release) (subscription) At one stage, I called this the "necessary network" of the 21st century, by which I meant that it was necessary for such a thing to emerge in the new internet age. I am very grateful to my right honourable friend the Secretary of State for giving me ... and more » |
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